Meta Description: OpenAI buys Statsig for $1.1B to strengthen A/B testing and feature rollouts as part of evolving tech acquisition trends 2025.

Introduction

OpenAI is acquiring Bellevue based startup Statsig for $1.1 billion in an all stock deal. This strategic move gives OpenAI ready made product experimentation tools such as A/B testing, feature flags, and real time analytics to accelerate AI powered product development and rapid iteration.

Why this matters now

The market for AI driven mergers and acquisitions is evolving quickly. As companies race to ship impactful features, building enterprise grade experimentation infrastructure in house can take years. By folding Statsig into its applications group OpenAI gains immediate capabilities that support data driven acquisition decisions and faster release cycles.

What Statsig brings to OpenAI

• Proven scale: A platform that handles billions of events per day for product experimentation and A/B testing.
• Leadership: Founder Vijaye Raji will join OpenAI as CTO of Applications, adding deep expertise in product experimentation and AI integration M&A.
• Regional presence: The team will retain operations in the Seattle area, expanding OpenAI access to Pacific Northwest engineering talent.
• Faster iteration: Feature flagging and real time analytics allow staged rollouts and immediate measurement, reducing risk when deploying changes to large user bases.

Strategic implications

This deal underscores broader tech acquisition trends 2025. Leading AI companies are increasingly buying specialized tooling and teams to accelerate innovation instead of rebuilding capabilities from scratch. The purchase is as much about operational sophistication as it is about technology. For OpenAI this means tighter integration of experimentation into product workflows and stronger support for data driven acquisition decisions.

Expect more AI powered acquisitions focused on product experimentation, due diligence automation, and AI powered deal sourcing as firms prioritize speed and stability. The move also highlights the rise of topical clusters such as AI integration M&A and generative AI in due diligence that will shape content and search intent around these deals.

Conclusion

OpenAI's acquisition of Statsig is a fast track to proven experimentation infrastructure that supports safer, faster product launches. As AI products scale, the companies that combine technical excellence with rigorous experimentation and data driven decision making will maintain a competitive edge.